103-year-old Chennai based ‘Kalimark Group of Companies’, manufacturers of popular aerated drinks such as ‘Bovonto’ and ‘Vibro’ have launched 30 new variants under the ‘Bovonto’, ‘Zypsy’ and ‘Ilani’ brands.
Film Actors Nikki Galrani, Akshara Haasan and world-renowned Chef Dhamu launched these 30 variants of aerated drinks, juices, coconut water, mineral water and corn rava and flour recently in Chennai.
Ilani in all its flavors is a 100% natural tender coconut water without any preservative and colour.
Chef Dr. Dhamu, launched 2 sizes of Corn Rava and 2 sizes of Corn Flour in ½ kg and 25 kg for residents and hotels/restaurants to cook some tasty dishes.
“We are in an exciting phase after embarking on a journey of consolidation and now expansion. This new launch in the water, aerated drinks, juices or soda was a very conscious decision from our side. We felt that Bovonto which is a home grown brand having immense brand loyalty through atleast four generations across Tamil Nadu deserves better, cleaner, hygienically processed and cost-effective healthier drinks. The products are meant for all age groups right from 8 to 80 and. Be it the Lychees, Guava, Pineapple or Mango juices, they are all healthy, tasty and pulpier juices that has all the nourishment the body needs”
– K. P. R. Dhanushkodi, Chairman, Kalimark Group